Cannabis Marketing: A Great Opportunity for Growth
As cannabis products continue to gain acceptance, the marketing of these products is becoming more challenging. The regulatory and compliance challenges of marketing cannabis and hemp products mean that brands in this space often look to new and creative marketing methods.
Out of the Shadows
In the past, cannabis use was viewed as a taboo subject by many people and so it wasn’t discussed in public. However, with the legalization of cannabis in many states, attitudes are changing, and the cannabis industry is thriving. As a result, more and more people are becoming interested in cannabis products, and this has created new opportunities for marketers to promote these products.
One trend that is gaining momentum is the intersection of cannabis marketing and entertainment. This trend is about using popular culture to promote cannabis products. To promote cannabis products, some companies are using popular forms of entertainment such as music, movies, TV shows, and social media.
Rhythm & Greens
Music is one of the most popular forms of entertainment that is being used to promote cannabis products. Many musicians have written songs about cannabis, and some even use the drug as part of their image. Brands are now partnering with musicians to promote their products, and this is proving to be a successful marketing strategy. Some famous musicians with cannabis brands include Monogram by Jayz, Khalifa Kush by Wiz Khalifa, and of course “Leafs by Snoop”.
In recent years, movies and television shows have been used to promote cannabis products. Cannabis use is becoming more normalized in popular culture. Brands are taking advantage of this by placing their products in television shows like “High Maintenance” and “Broad City” which have featured cannabis in some episodes, which has helped increase the visibility of the product. There are many movies that have a strong connection to cannabis, such as “Up in Smoke” and “Half Baked.” Some of these movies were released before cannabis was legal in most states, but they still became popular.
Age of The Celebrity Brands
Celebrity Cannabis brands have also been popping up all over the place. Celebrities often lend their names to these brands to capitalize on the growing demand for cannabis products. A few examples of celebrity brands include Tyson Ranch, Belushi Farms, HousePlant by Seth Rogan, and Willies Reserves. Celebrities are using their personal brands to promote cannabis products, which has helped increase awareness about their products.
Social Media for The Win
Cannabis marketing has taken social media by storm. Cannabis-related brands are using social media influencers to market their products and services, a strategy that is proving very successful. Social media platforms like Instagram and TikTok are particularly popular with cannabis users. Brands are using these platforms to promote their products to this audience. Twitter for example in a policy shift, Twitter will now accept cannabis advertising becoming the first social media platform to allow full-blown cannabis advertising.
In conclusion, the intersection of cannabis marketing and entertainment is a trend that is likely to continue in 2023. Brands are finding new creative ways to promote their products, this is helping to drive growth in the cannabis industry. By using popular culture to promote their products, brands are making cannabis more mainstream, helping to change attitudes towards the drug. If you are looking to promote your cannabis products, these are trends that you should definitely be paying attention to.
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